When everything can be made, the power shifts to those who know what is worth making. Taste becomes a strategic asset.
Abundance needs filters
Infinite options overwhelm. The ability to filter to the few that matter becomes valuable in itself.
Taste is hard to automate
Knowing what resonates, what fits the brand and what feels right is human judgement AI cannot reliably replace.
Taste as competitive edge
Brands led by strong taste produce work that stands out. In a sea of generated sameness, judgement is power.