As content becomes infinite, its value drops. What people will follow is not more content but a way of thinking they trust.
Content becomes commodity
When anyone can generate content, its scarcity disappears and so does its value. More is no longer better.
Thinking is the new signal
People follow minds, not feeds — a distinct perspective that helps them make sense of things. That is what earns subscription.
Building around thinking
Brands and experts that share a clear way of seeing the world build durable audiences. Point of view outlasts content.