The price of branding depends on scope, not on a fixed rate. The same word — “branding” — can mean a single logo or a full brand system, and the cost differs accordingly.
What drives the price
Cost depends on the depth of work: research, strategy, naming, identity, packaging and support. A logo alone is one thing; a turnkey brand built from strategy to the shelf is another.
The number of deliverables and media also matters — a single visual identity is cheaper than a system that covers packaging, retail, digital and print.
Approximate ranges
As a guideline: naming starts around 3,000,000 UZS, a logo with a basic style from 9,000,000 UZS, a full visual identity from 12,000,000 UZS, and turnkey branding from 30,000,000 UZS.
These are reference points, not a price list. An exact estimate is given after a short brief or free diagnostics, with a fixed figure and no hidden add-ons.
Why cheap branding often costs more
A cheap logo with no strategy usually has to be redone within a year. The business pays twice — and loses time and momentum in between.
Branding built on research and a clear system is more expensive at the start but cheaper over the life of the brand, because it does not need constant rework.
How to plan the budget
Start with diagnostics or strategy: it shows where the real leverage is and prevents spending on the wrong things. From there you can stage the work by priority.
Think of branding as infrastructure, not a one-off design purchase. The goal is a system that supports price, trust and growth for years.